In early November, we were invited to The Apartment in Curve for a Dumex Mamil All ‘n One event with their Brand Buddies Hi-5 (if you have kids at home, you will recognize them as the award-winning Australian children’s musical group) which calls for all Malaysian children to ‘Give me 5′! This new educational campaign brings a new twist to educating young ones on the importance of the 5 major food groups – in consuming the right amount of carbohydrates, protein, dairy, fruits and vegetables and healthy fats and oils!
So yes mommies – do memorize these important FIVE food groups and try to incorporate them in your kiddo’s meals.
Er did someone say vegetables??!
In striving to make healthy eating engaging for children, the ‘Give Me 5’ campaign features a catchy song and dance, educational video, plus interactive digital apps showcasing Hi-5 to communicate positive messages on healthy eating.
And according to findings from a 2012 dietary study, many Malaysian children are not consuming a balanced diet. Our kids aren’t taking enough fruits and vegetables hence are lacking in vitamin A, D and calcium! Needless to say, Malaysian children often do not meet the recommended number of daily servings of the 5 food groups.
I guess I am guilty of this too so it’s time to incorporate Sairah’s nemesis aka vegetables into her food!
Hence forth, Danone Dumex has committed itself to improve awareness about balanced nutrition for all children in Malaysia, and with this partnership with Hi-5 who they believe will help educate children about healthy eating habits from a young age.
With their award winning show featuring lively performances and engaging educational content for children, Hi-5 is an ideal partner in this campaign and will be working with them as official buddies over the course of the next year as well to reach out to as many children and their parents.
What’s more, the ‘Give Me 5’ campaign will continue to leverage on young fans’ interest into 2014 with other exciting Hi-5 collaborations! Stepping up its efforts to help more Malaysian children think about the 5 food groups and eating well, families can expect to enjoy a brand-new line-up of other cool Hi-5 premiums, events and activities next year.
The event started off with an introductory speech from the host Azura.
Disclaimer: All photos hence forth I give credit to the photographers who took em that day coz I figured I rather put up nice quality photos than the bad ones I took
She briefly went up to a few kids to ask them the names of the latest Hi-5 members! And to be honest, I only knew of Stevie and Lauren coz here on Astro we only get the older season and not the new one which features the newer members.
Then it was show time with all 5 members making their way to the stage while singing and dancing away. They definitely got the kids super excited and pumped!
That famous ‘Hi-5′!
I guess if one plans on becoming part of this team – you definitely need to have high levels of energy and enthusiasm! And this I could definitely see in all 5 members.
Clap clap here…
Shake shake here…
Must.keep.enthusiasm.up. I could never do this, ever!
Mr Christiaan Uittenbosch, Marketing Manager of Danone Dumex explaining to all mommy bloggers on the idea behind the campaign.
While that was going on, they had taken all the kids to a ’secret location’- which was just next to The Apartment to practice their dance moves.
As you can see, my little one and the girl beside her chose to be rebels and not do anything, lol.
More talk on nutrition and eating the right food.
Eating healthy makes you strong says Lauren…to the point of being able to do push ups without any problems
Q&A session…that’s me behind trying to look as interested as possible *shifty eyes*. When truth is I was actually wondering what Sairah was up to and if she was ok *separation anxiety*. HOW la to send her to school next year??!
After a while they brought the kids in…
And naturally this was the scene from all mommies and the few dads.
One…two…three…DANCE my little monkeys, dance!
3 lucky kids who danced the best won themselves 4 tickets to see Hi-5 live later this month! Incase you didn’t know by now they’re having a little concert here, you can head here to purchase the tickets. And yes you’re very the welcome If your kids are a fan of Hi-5, they will LOVE you for taking them. And even if you don’t take them, they will still love you, don’t worry
The kids didn’t leave home empty handed of course since each and everyone of them was presented with a Hi-5 Dvd and a cool Hi-5 bag pack!
Group photo, naturally.
I do believe Dumex Mamil was running some contest to find 5 lucky kids to perform with them during the concert later this month and some contest to win tickets….so I do apologize for only blogging about it now…when the deadline has passed by. Sorry ah. But seriously, you can still purchase tickets for the show yourself and we will be there too (twice infact!).
Hi-5 will perform a special song titled ‘5 Food Groups’ during the concert and this is something you’ll want the kids to listen to and learn for their own good.
To find out more about Dumex Mamil All ‘n One and Hi-5 activities, click on the ‘Give me 5’ app at the Dumex Mamil Facebook page [www.facebook.com/DumexMamil/GiveMe5] or call Danone Dumex Careline at 1800 38 1038.
See you at the concert!